22 May 2025
Stress free recovery starts with the right protection and the right reward
By developing protective pet clothing in close collaboration with veterinarians, MPS contributes to recovery with less stress and more freedom of movement.
Collaboration with Smoofl
From this vision, we work together with Smoofl, developer of functional and natural snacks for dogs. With this collaboration, we aim to support veterinary clinics in using not only protection, but also responsible rewards during treatment and recovery. This creates an integrated approach in which comfort, wellbeing and a positive experience are central, both in the clinic and beyond.
Important: We have not yet launched our collaboration outside of the NL. We will roll-out to other countries soon, so be sure to sign up to get notified at the bottom of this page!
Distraction and Positive Association in the Veterinary Clinic
In the veterinary clinic, dogs are often given treats as distractions and positive reinforcement for calm behavior. Especially at these times, choosing a responsible treat is crucial. Many standard treats are not always suitable for sensitive dogs or animals recovering from a medical procedure.
Functional, light, vertical treats can therefore be a valuable addition to treatment and contribute to a calm and positive experience in the clinic.
Smoofl Low Calorie Dog Chips as a responsible reward
The Low Calorie Dog Chips from Smoofl are developed as an easily digestible reward for daily use. These mono protein rice snacks contain only four calories per chip, making them suitable for sensitive dogs and safe to use during consultations.
In addition, the chips contain natural essential fatty acids that support skin and coat health. This makes them a responsible choice for rewarding and distraction in the clinic.
Coming soon:
Superfood Dog Gummies as support during recovery
In addition to the chips, Smoofl introduces the Superfood Dog Gummy. These chew snacks contain only natural ingredients and are free from preservatives. The base consists of bone broth combined with prebiotic fibres, creating a natural matrix of amino acids, minerals and bioactive compounds.
The gummies support:
joint health and mobility during recovery
a healthy gut microbiome
overall vitality of the dog
There are three variants, tailored to the dog’s life stage:
puppy, supporting growth and development
adult, focused on mobility and daily vitality
senior, with extra attention to comfort and flexible joints
One shared vision on pet friendly recovery in the veterinary clinic
While functional rewards contribute to a positive experience during treatment, the protective pet clothing from MPS provides comfortable protection during recovery. MPS products help limit licking and biting of wounds, without the stress and restricted movement that a cone often causes.
By consciously combining protection and reward, MPS and Smoofl support veterinary clinics in offering pet friendly treatment and comfortable recovery for dogs.
Extra service and additional revenue for the clinic
Soon, veterinary clinics in the Netherlands will receive a Smoofl chips bag with their order to get acquainted with the range. In addition, clinics will be able to purchase the Low Calorie Dog Chips and Superfood Dog Gummies for resale in practice. This can be done separately or as a convenient starter pack.
In this way, clinics can offer dogs a responsible snack while creating an extra service and additional income for the practice.
